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        • Have OTT Platforms Created Market For A New ‘Matinee Idol’?

          There has been a revival of sorts for indie cinema on OTT platforms, whose reach has increased due to the Covid pandemic. The new hero stands in contrast to the Bollywood star

          Kamalika Ghosh - January 28, 2022
        • Trust

          Supporters of federalism will illustrate how the idea has come under threat as the heavy hand of the Centre has limited fiscal autonomy of states, curbing their ability to make a more meaningful contribution to our development

          Suchetana Ray - January 28, 2022
        • The Introvert Comedian

          A fashionista, a digital content creator, a comedian and now, an actor—that is Dolly Singh for you. But she doesn’t shy away from admitting that digital content creators are under constant performance pressure

          Shruti Sonal - October 30, 2021
        • Entertainer, Not Influencer

          Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him

          Shruti Sonal - October 30, 2021
        • Disruption and chill

          Founder and first CEO Marc Randolph tells the incredible story of how Netflix came to be

          November 22, 2019
        • OTT players are splurging on content. What’s their game?

          The platforms are driving themselves into a corner, and they may need a smarter strategy soon  

          N Mahalakshmi - January 01, 2021
        • Is the current ‘polarized’ market, the new normal?

          In a liquidity fueled environment, the textbook definition of ‘value’ has long ceased to exist 

          September 30, 2020
        • “It is an opportunity to build a habit of non-linear entertainment”

          Industry veteran Sameer Nair dissects the impact of COVID-19 on the entertainment industry, and the opportunities and challenges that lie ahead

          Shruti Venkatesh - March 31, 2020
        • One For All

          Netflix highlights the depth and width of its content library through a series of ten ads

          Shruti Venkatesh - July 09, 2019
        • The Rise of The OTTs

          The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch

          V Keshavdev - March 22, 2019