The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Buffering is passe
YouTube India’s latest TVC about the app’s Offline feature offers a solution for slow buffering
Sonia Mariam Thomas - July 09, 2015
Shubha & Joseph George
Shubha & Joseph George on how to spend time together despite work pressures
Krishna Gopalan - May 26, 2015
The big kick-off
Woodland revamps itself with a new line of products as it gets serious about the adventure and outdoors market
Vikas Kumar - June 08, 2015