The soap opera begins
Godrej No.1 became a ₹1,000-crore brand in FY15. So what? And what next?
Krishna Gopalan - June 29, 2015
Doing well by doing good
Companies are increasingly hopping on to the cause-related marketing bandwagon to bump up their businesses
Krishna Gopalan - January 15, 2015
Not new, but improved
Nitin Paranjpe has put premium products at the centre of HUL’s growth strategy, but is this good enough ?
Ajita Shashidhar - July 04, 2015