Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
Disquiet In The Office
The transgender community is looking to find its feet in a business setting. Companies claim to profess inclusive policies, but acceptability in a corporate environment is a contentious issue
Kamalika Ghosh - February 27, 2022
Creating 21st Century Workplaces
With spotlight on Diversity, Equity, and Inclusion (DEI), are Indian workplaces taking adequate measures to keep up with evolved working environments?
Harshvardhan Singh Thakur - October 31, 2021
Will young LGBTQ+ entrepreneurs’ community-first approach be enough?
Sharmila Bhowmick - September 01, 2021