Marketing The Rainbow

The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?

Vinita Bhatia - June 29, 2022

Disquiet In The Office

The transgender community is looking to find its feet in a business setting. Companies claim to profess inclusive policies, but acceptability in a corporate environment is a contentious issue

Kamalika Ghosh - February 27, 2022

Creating 21st Century Workplaces

With spotlight on Diversity, Equity, and Inclusion (DEI), are Indian workplaces taking adequate measures to keep up with evolved working environments?

Harshvardhan Singh Thakur - October 31, 2021

Rainbow Economy

Will young LGBTQ+ entrepreneurs’ community-first approach be enough?

Sharmila Bhowmick - September 01, 2021