Art of parenting
In How to Raise Successful People, Jessie Paul finds a refreshing read and the ‘TRICK’ behind being an effective parent
August 02, 2019
Stop Saying Yes...
How can women break self-limiting habits to achieve greater success? Jessie Paul finds out in Sally Helgesen and Marshall Goldsmith's How Women Rise
August 31, 2018
Building A Legacy
Jessie Paul learns about the history and success of the TTK Group in 'Disrupt and Conquer'
July 19, 2018
Building Resilient Brands
Paul Writer's Jessie Paul emphasises the importance of securing your brand's reputation in the age of social media
August 04, 2017
Paul Writer's Jessie Paul discovers ways to make those ideation sessions more effective in R Sridhar's book
July 01, 2017
Playing With Symbols
Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'
June 12, 2017
Be Calm And Beat The Bot
Jessie Paul on how humans can benefit from intelligent machines
April 08, 2017
What motivates you?
Jessie Paul discovers how different things motivate different people in this review of Dan Ariely's Payoff
January 19, 2017
Embrace the clutter
Jessie Paul reviews Tim Harford's book 'Messy'
December 16, 2016
Practical And Pragmatic
Jessie Paul reviews Ashok Soota and SR Gopalan's book 'Entrepreneurship Simplified'
November 11, 2016