‘Fans Respect Brands With Strong Culture, Right Attitude’
Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement
November 29, 2022
Cricket Sultan
A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally
Himanshu Kakkar - August 20, 2018
It’s a hat-trick
By bagging domestic cricket rights, Star India now has an iron grip over India’s biggest sport
Bhakti Tambe - April 06, 2018
Going all-in
Why Star paid top dollar for India's premier domestic tourney
N Mahalakshmi - September 29, 2017
The Great Indian Circus
With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?
Chaitanya Dalmia - May 06, 2017
Looks good, but could be a sticky wicket
Cricket advertising has been a breeze so far, but those splurging on it are now asking some hard questions
Krishna Gopalan - July 16, 2015
Change of pace
The Indian Premier League looks on increasingly shaky ground. Is this the beginning of the end?
Krishna Gopalan - December 22, 2015
Scent of a man
Axe Deodorants has held sway over the youth by sticking to basic instincts
Ajita Shashidhar - June 25, 2015
The other shoe drops
It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?
Krishna Gopalan - December 14, 2015
