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        • ‘Fans Respect Brands With Strong Culture, Right Attitude’

          Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement

          November 29, 2022
        • Cricket Sultan

          A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally

          Himanshu Kakkar - August 20, 2018
        • It’s a hat-trick

          By bagging domestic cricket rights, Star India now has an iron grip over India’s biggest sport

          Bhakti Tambe - April 06, 2018
        • Going all-in

          Why Star paid top dollar for India's premier domestic tourney

          N Mahalakshmi - September 29, 2017
        • The Great Indian Circus

          With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?

          Chaitanya Dalmia - May 06, 2017
        • Looks good, but could be a sticky wicket

          Cricket advertising has been a breeze so far, but those splurging on it are now asking some hard questions

          Krishna Gopalan - July 16, 2015
        • Change of pace

          The Indian Premier League looks on increasingly shaky ground. Is this the beginning of the end?

          Krishna Gopalan - December 22, 2015
        • Scent of a man

          Axe Deodorants has held sway over the youth by sticking to basic instincts

          Ajita Shashidhar - June 25, 2015
        • The other shoe drops

          It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?

          Krishna Gopalan - December 14, 2015

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