OTT players are splurging on content. What’s their game?
The platforms are driving themselves into a corner, and they may need a smarter strategy soon
N Mahalakshmi - January 01, 2021
“It is an opportunity to build a habit of non-linear entertainment”
Industry veteran Sameer Nair dissects the impact of COVID-19 on the entertainment industry, and the opportunities and challenges that lie ahead
Shruti Venkatesh - March 31, 2020
Disney's grim fairy tale
The Burbank-based company’s acquisition of Star India, along with other 21st Century Fox assets, is facing teething problems. They can’t seem to agree on money and manners
Krishna Gopalan - March 05, 2020
The Rise of The OTTs
The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch
V Keshavdev - March 22, 2019
Content Farming
OTT players are splurging on 'Originals' to stay ahead
N Mahalakshmi - March 18, 2019
The ‘Alt’ernate Strategy
How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry
Shruti Venkatesh - June 25, 2018
Do all brands have a compelling story to tell?
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Lakshmipathy Bhat - April 30, 2018
Will Star India’s Big Bet on IPL Pay off?
Why Star outbid its rivals to bag the TV and digital rights of IPL and how it plans to make the most of its costliest wager
Krishna Gopalan - October 05, 2017
“Strategic value is pointless if it does not deliver business value”
Chairman Uday Shankar talks about Star India's strategy after its IPL win
Krishna Gopalan - October 16, 2017
Going all-in
Why Star paid top dollar for India's premier domestic tourney
N Mahalakshmi - September 29, 2017
