Razor sharp
With its new campaign set in UP's Banwari Tola, Gillette is cutting into stereotypes and winning hearts, all at once
Shruti Venkatesh - May 14, 2019
The ‘Alt’ernate Strategy
How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry
Shruti Venkatesh - June 25, 2018