Battleground Of Spices
Sparsh Foods is a trusted household name today. But the journey of this small medium enterprise is no less than a Bollywood blockbuster. It is a story of grit, determination, innovation and brand building.
August 26, 2022
"Unless there is a crisis, branding is rarely on a Board’s agenda"
Exclusive interview with Nirmalya Kumar on the sidelines of GPTW Summit 2020
Shruti Venkatesh - February 26, 2020
Henry Timms and Jeremy Heimans write how 'new power' is essential for brand building and engaging audiences
September 28, 2018
The essence of great brands
Brand building is about inspiring an organisation from within rather than viewing it as a niche marketing function
Denise Lee Yohn - April 02, 2015
The road less travelled
Motorsports is the new brand building and feedback tool for auto majors
Rashmi K Pratap - July 17, 2015