“We are not Chinkies or Chinky eyes. We are not Nepalese, Chinese or Thai.” The mellow voiceover blunts the edge of the sharp lines. But it succeeds in attacking the repugnant stereotypes people hold against inhabitants of the North East. Amidst the barrage of travel advertisements featuring scenic locales and astounding discounts, Thomas Cook makes a bold statement urging travellers to ‘Turn what you know around’. &
Taking the offbeat route
Thomas Cook skips the scenic locales in its latest campaign on North East travel packages
You don’t want to be left behind. Do you?
Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Every crisis is an opportunity, if you are on the right side of equities
Samir Arora - May 04, 2021
Viraj Mehta trusts the toughness and bounce of a company that has seen many trials
Viraj Mehta - May 04, 2021
Summer wine and salad
Kishore Singh - January 19, 2015
Safir Anand spots a mid-sized company with the right chemistry and catalytic circumstances
Safir Anand - May 07, 2021