The Outperformers 2018

On Solid Ground

After a successful turnaround, SpiceJet wants to leverage the regional connectivity scheme and boost ancillary businesses

It’s half past noon at Udyog Vihar, Phase IV, in Gurugram. There is a continuous bustle in the narrow lane leading to 319, a non-descript building that houses the country’s second-most profitable airline. The contours of the eight-storied structure aptly epitomises the company’s credo — low cost and no-frills. The spartan reception is teeming with crew members who have come to attend a training workshop. As the decibel level ups with the constant chatter of the crew, the receptionist requests them to vacate the reception. “Sir is on his way”, she says. Within seconds the crew dissipates as Ajay Singh, steps out of his Mercedes and walks into the building.