The Outperformers 2017

The Right Balance

Pidilite’s Madhukar Parekh has institutionalised his instinctive approach, laying the ground to perpetuate its spectacular success  

Photographs by Soumik Kar

Tucked away in a small lane in the Mumbai suburb of Andheri, the Pidilite office is simple and transports you back to the early 90s. Large sofa sets and leisurely shutting elevators visibly conceal the power of a Rs.6,062 crore company and the success of its key brands such as Fevicol, Fevistik and M-Seal. That said, the sprawling campus does have a few new buildings, a swimming pool and a large cafeteria. The contemporary structures signify that at Pidilite, the past and the present exist in harmony.