When Richard Li, a 25-year-old business tycoon from Hong Kong, flew down to India in early 1992, one of the items on his agenda was to call on Subhash Chandra, a relatively small but wealthy businessman, who had agreed to pay $5 million to lease a transponder on Li’s AsiaSat satellite. For Chandra, who was still in his early 40s, this meant he could, by October that year, set up Zee TV, India’s first private Hindi satellite channel. Convincing the often-mercurial Li was not easy, going by Chandra’s earlier experience of negotiating with him in Hong Kong. It was only after Li came to India and was shown Chandra’s existing businesses that the deal was inked.
Super Seven
The dream merchant
700 million eyeballs are still too few for the man who revolutionised television viewing in India
Editor's Pick
Most Popular
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
Scriptures for success
Kripa Mahalingam - January 27, 2015
Where's the party tonight?
Aditi Saxena - January 27, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021