Woke capitalism”, “scam”; the recent charges against the ESG concept have been many. From being a craze, it is now the subject of eye-rolling cynicism in many quarters. While studies expect global ESG assets to cross $53 trillion by 2025, there is no defending that the concept is deeply flawed; from reporting standards and ways of evaluation to the actual impact on society and governance, there are several complaints against ESG. But the concerns around sustainability of businesses will only get graver, and so it would be prudent to keep faith in the idea and look for ways of overhauling it rather than to dismiss and dump it.