Vasanth Kumar, executive director of Max Fashion on how to avoid branding mistakes
The Godrej group chairman is a wizened stalwart who judges his children and professionals equally
The legacy has thrived for 116 years. Its chairman thinks the Godrej group is even better poised for the future
South African investment firm Brait has just completed a successful $1.2-billion bid for British retailer New Look
To create a company of one, the biggest asset is authenticity of the founder, writes Paul Jarvis
While the recent growth in industrial production of just 0.5% is cause for concern, MSMEs across clusters believe that FY20 will be good for business
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
The Lalbhai family is knitting a strategy that aims to transform Arvind into a retail and brand powerhouse
Jack Trout, founder, Trout & Partners
GCMMF's MD, RS Sodhi on what it took to build the Amul brand
What does it take to build an iconic brand? How can Indian companies become one?
An extract from Jonah Berger's book 'Contagious'
Researchers study why Chinese firms have fauled at creating brand equity
Researchers find out that best metric to assess brand equity is actually shareholder value, stocks and share value.
GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India
Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country
Xerox India MD Rajat Jain on how to successfully transform a brand
Omega's Raynald Aeschlimann on how to succeed in the Indian luxury market
Godrej Locks’ executive vice president, Shyam Motwani, escapes to an alternate world every day — his kitchen
Exclusive interview with Nirmalya Kumar on the sidelines of GPTW Summit 2020
To consumer brand start-ups looking to raise capital, here’s a ready-reckoner on Fireside Ventures.
Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty
Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of nostalgia and new gen references
Secret Diary of Ajit Isaac — Part 3
Secret Diary of Ajit Isaac — Part 2
Brand-Building founder Ambi Parameswaran reviews R Gopalakrishnan's 'Doodles on Leadership' — a book that reasons why a leader's journey is not restricted to the boardroom