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Vasanth Kumar, executive director of Max Fashion on how to avoid branding mistakes

The Godrej group chairman is a wizened stalwart who judges his children and professionals equally

The legacy has thrived for 116 years. Its chairman thinks the Godrej group is even better poised for the future

South African investment firm Brait has just completed a successful $1.2-billion bid for British retailer New Look

To create a company of one, the biggest asset is authenticity of the founder, writes Paul Jarvis

While the recent growth in industrial production of just 0.5% is cause for concern, MSMEs across clusters believe that FY20 will be good for business

When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

The Lalbhai family is knitting a strategy that aims to transform Arvind into a retail and brand powerhouse

GCMMF's MD, RS Sodhi on what it took to build the Amul brand

What does it take to build an iconic brand? How can Indian companies become one?

An extract from Jonah Berger's book 'Contagious'

Researchers study why Chinese firms have fauled at creating brand equity

Researchers find out that best metric to assess brand equity is actually shareholder value, stocks and share value.

GCMMF (Amul) MD RS Sodhi on what it takes to create a successful food brand in India

Roland Folger, MD and CEO, Mercedes-Benz India, on how to sustain Premium Brand Positioning in the country

Xerox India MD Rajat Jain on how to successfully transform a brand

Omega's Raynald Aeschlimann on how to succeed in the Indian luxury market

Godrej Locks’ executive vice president, Shyam Motwani, escapes to an alternate world every day — his kitchen

Exclusive interview with Nirmalya Kumar on the sidelines of GPTW Summit 2020

To consumer brand start-ups looking to raise capital, here’s a ready-reckoner on Fireside Ventures.

Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty

Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of nostalgia and new gen references

Brand-Building founder Ambi Parameswaran reviews R Gopalakrishnan's 'Doodles on Leadership' — a book that reasons why a leader's journey is not restricted to the boardroom