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Jean-Michel Cassé, head of Accor India, offers five ways to effectively deal with customer complaints

Secret Diary of Sanjeev Bikhchandani Part-3

Sachin Bansal, co-founder and CEO, Flipkart, suggests five ways to ensure customer delight in e-commerce

Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 1

What are the insensible practices in product innovation today, let’s ask our tomorrow

Tanishq showcases its customer-centricity and customisation through its new campaign

The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz

Darren Bridger explains how insights from the field of neuro design can enhance customer engagement

Harvard Business School professor Bharat Anand on using the internet to foster customer interaction

K Ganesh & Meena Ganesh’s complementary skills ensure they transition roles smoothly at home and at work

CustomerSuccessBox has cracked the formula to the customer retention problem most SaaS companies face

Sunil Jose, senior area VP and country leader, Salesforce India on five ways to exceed customer expectations

How can one make the most of decisions that are not guided by logic? Behavioural economist Dan Ariely explains

Amit Agarwal, SVP and country head, Amazon India, on five ways to exceed customer expectations

Vasanth Kumar, executive director of Max Fashion on how to avoid branding mistakes

Sumitro Ghosh, CEO, Tata Starbucks, on five ways to exceed customer expectations

Samsung promises to serve you wherever you are 

Behind the glitz and glamour of Anita Dongre’s creations lie fanatical hard work and customer focus

Global brand guru Martin Lindstrom highlights the importance of small data in understanding customer preferences

Cafe Coffee Day has built a vast franchise, but it now needs to create a sustainable customer experience

From tandoorified Indian-style pizzas to authentic Italian pizzas, Domino's is in sync with changing customer preferences 

What is the target of identification for a community and what exerts most influence on loyalty of a brand?

With its design and distribution edge, HSIL looks well-placed to cash in on changing customer preferences

Rajesh Jain, MD and CEO, Lacoste India, on how affordable luxury brands can create a strong customer pull

Ravi Gilani calls for a shift of corporate focus from external issues to internal customer satisfaction

Barbeque Nation's CEO talks about his favourite books and more