COVER STORY
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
September 1, 2021
september-1-2021
Outlook Business Magazine - September 1, 2021
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
The democratisation of choice, content and commerce and its impact on direct-to-consumer start-ups
The co-founders of the SaaS unicorn were caught in a bitter clash. Only one of them was correct.
Urban Company was offering 100 services till it realised it was better to do five well
OYO was growing at a breakneck speed until it noticed that stakeholders and customers weren’t cheering it on
After reining in his global ambition, Sandeep Aggarwal, with two unicorns to his credit, is working on taking Droom to the bourses
The awareness around ESG adoption has accelerated among corporates over the last two years, with their global investors and partners demanding stricter adherence to it. But what are the barriers for ESG to become corporate India’s alpha strategy?
The gaming fever has well and truly set in, and it is expected to intensify over the next three years
Sticking to our motto of helping you ‘Think Beyond. Stay Ahead’, in the coming issues, we will bring you dispatches from this altered, and perhaps improved world
In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?
A $3-trillion healing potion for the ailing US economy after the COVID-19 onslaught has turned out to be a booster dose for Indian start-ups
Havells Chairman and MD Anil Rai Gupta shares how the business he inherited from his father, Qimat Rai Gupta, is changing in the age of internet and Instagram, and what it takes for a CEO to maintain the balance between people and technology
This Chennai-based start-up is hoping to bring order to field team management
The stock of this industrial gas producer shot up during the pandemic, but there is more to this company than oxygen
In the world of commercial aviation, there is nothing quite like the Etihad Airways’ ‘The Residence’. A notch above first class, the flying experience comes with a living room, separate bedroom and en-suite shower room, and is the only three-room suite on a commercial airline in the world, making it the holy grail of luxury commercial flying
Satin Creditcare Network’s CMD HP Singh knows how to balance the beats of profession and passion
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
The democratisation of choice, content and commerce and its impact on direct-to-consumer start-ups
The co-founders of the SaaS unicorn were caught in a bitter clash. Only one of them was correct.
Urban Company was offering 100 services till it realised it was better to do five well
OYO was growing at a breakneck speed until it noticed that stakeholders and customers weren’t cheering it on
After reining in his global ambition, Sandeep Aggarwal, with two unicorns to his credit, is working on taking Droom to the bourses
The awareness around ESG adoption has accelerated among corporates over the last two years, with their global investors and partners demanding stricter adherence to it. But what are the barriers for ESG to become corporate India’s alpha strategy?
The gaming fever has well and truly set in, and it is expected to intensify over the next three years
Sticking to our motto of helping you ‘Think Beyond. Stay Ahead’, in the coming issues, we will bring you dispatches from this altered, and perhaps improved world
By being topical and relevant, Puma has managed to make a lot of noise
In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?
A $3-trillion healing potion for the ailing US economy after the COVID-19 onslaught has turned out to be a booster dose for Indian start-ups
Will young LGBTQ+ entrepreneurs’ community-first approach be enough?
Havells Chairman and MD Anil Rai Gupta shares how the business he inherited from his father, Qimat Rai Gupta, is changing in the age of internet and Instagram, and what it takes for a CEO to maintain the balance between people and technology
This Chennai-based start-up is hoping to bring order to field team management
The stock of this industrial gas producer shot up during the pandemic, but there is more to this company than oxygen
In the world of commercial aviation, there is nothing quite like the Etihad Airways’ ‘The Residence’. A notch above first class, the flying experience comes with a living room, separate bedroom and en-suite shower room, and is the only three-room suite on a commercial airline in the world, making it the holy grail of luxury commercial flying
Satin Creditcare Network’s CMD HP Singh knows how to balance the beats of profession and passion