COVER STORY
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
October 01, 2022
october-01-2022
Outlook Business Magazine - October 01, 2022
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Today, brands need to engage with their audiences across platforms while staying true to their messages
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late
Drawing from her unpleasant personal experiences, disability activist Virali Modi is adamant that she will do everything in her power to make travel easy for the disabled
Having learnt the hard way that life is not always fun and games, Naman Mathur, aka Mortal, has built an online brand that several companies can bank on
At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool
MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today
The Indian homebuyer, especially in the National Capital Region, does not have a home. They spend time either in courts or government forums in an attempt to claim the home they wished and paid for. However, the builder is bankrupt, and neither the courts nor the government knows how to proceed
The future of Saregama India’s hit portable offline digital music player with preloaded songs looks a bit sketchy as its audience turns digitally savvy
Walking the readers through the birth and meteoric rise of India's IT industry are authors Kris Gopalakrishnan, N. Dayasindhu and Krishnan Narayanan in their latest book Against All Odds - The IT Story of India.
Vineeta Singh, CEO And Co-founder SUGAR Cosmetics, finds that she is a much better version of herself on the days she runs
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Today, brands need to engage with their audiences across platforms while staying true to their messages
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late
Drawing from her unpleasant personal experiences, disability activist Virali Modi is adamant that she will do everything in her power to make travel easy for the disabled
Having learnt the hard way that life is not always fun and games, Naman Mathur, aka Mortal, has built an online brand that several companies can bank on
At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool
MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today
The Indian homebuyer, especially in the National Capital Region, does not have a home. They spend time either in courts or government forums in an attempt to claim the home they wished and paid for. However, the builder is bankrupt, and neither the courts nor the government knows how to proceed
The future of Saregama India’s hit portable offline digital music player with preloaded songs looks a bit sketchy as its audience turns digitally savvy
Walking the readers through the birth and meteoric rise of India's IT industry are authors Kris Gopalakrishnan, N. Dayasindhu and Krishnan Narayanan in their latest book Against All Odds - The IT Story of India.
Vineeta Singh, CEO And Co-founder SUGAR Cosmetics, finds that she is a much better version of herself on the days she runs