During her years at IIT Bombay as an aerospace engineering student, Sonam Motwani was involved in making electric race cars that participated in Formula Students UK, a contest popular among IIT students. It was then that she had her first encounter with the manufacturing industry and found that most manufacturers seldom adhered to their committed timelines. Later during her tenure at P&G, she again came across the same problem. In addition, she also found there was general resistance among manufacturers to take up small volume orders. This gave a tough time to hardware start-ups as well as new product development teams who struggled to get their prototypes and test samples done.