About The Author
Dr. Angeline Gautami Fernando (Associate Prof. – Digital Marketing & Business Analytics; Dhwani C., Branding & Communications, Great Lakes Institute of Management) obtained her B.E. (Bachelor of Engineering) in Electronics and Instrumentation Engineering from Annamalai University, Chidambaram, MBA from College of Engineering Guindy, Anna University, and PhD in the area of Marketing from College of Engineering Guindy, Anna University. She was a recipient of the DST-PURSE fellowship (Department of Science and Technology (DST), New Delhi, India and Anna University) during the course of her Ph.D. She has around 8 years of experience in the IT industry and 10 years in academics. Her teaching interests include Marketing Analytics, Digital and Social Media Marketing, Web Analytics and Business Analytics. Her major research interests are digital marketing and consumer behaviour. She received the ANZMAC Low and Middle-Income Early Career Asia/Asia-Pacific Country Scholarship for the year 2017. Most of her work has been published in reputed international journals including the European Journal of Marketing, Journal of Advertising and Marketing Intelligence and Planning.
