Myth of Choice

Xiaomi insists that when buying a smartphone, it's either a Redmi or nothing

Like they say, one’s victory song cannot be complete without making your rivals suffer to its performance. Xiaomi certainly seems to subscribe to this philosophy. Since the Chinese manufacturer launched its flagship brand Redmi Note 4 in January this year, it has had an overwhelming sales record. And how did Xiaomi choose to celebrate this success? With a TVC that emphasises


You don’t want to be left behind. Do you?

Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe