Can Cognizant reorient itself to get back to its winning ways?
Kripa Mahalingam | DEC 16 , 2016
With a global network to leverage, homestay pioneer Airbnb is going all out to woo the Indian traveller
Laveena Iyer | NOV 28 , 2016
Corporates are employing women professionals looking to rejoin the workforce after a sabbatical
Bhavik Nair | OCT 24 , 2016
Mahindra Finance is tapping new segments to tackle the errant monsoon and fickle farm incomes
Jitendra Kumar Gupta | SEP 20 , 2016
Reliance Jio has ushered in a sense of déjà vu. Will history repeat itself or be rewritten?
Krishna Gopalan | SEP 20 , 2016
Can breakfast cereal makers convert Indian eating habits by tapping local flavours?
Himanshu Kakkar | AUG 18 , 2016
The Burbank-headquartered company’s India ride has been bumpy so far. Can Disney recreate its magic here?
Krishna Gopalan | AUG 02 , 2016
Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth
Jash Kriplani | JUN 27 , 2016
Automobile companies are building alternate revenue streams for their dealers. Is this enough to drive competition away?
Himanshu Kakkar | JUN 27 , 2016
Every media player wants a shot at the over-the-top content market. Which one will crack the puzzle first?
Laveena Iyer | MAY 17 , 2016
After a forgettable outing in the energy drinks space, Ramesh Chauhan is now trying to get back into soft drinks. Will he be lucky this time around?
Rajat Ubhaykar | MAY 12 , 2016
Election time is usually open season for political parties. Here’s why they have been forced to innovate this time around
Krishna Gopalan | APR 28 , 2016
Growing Internet penetration and smartphone adoption is driving marketers towards digital advertising
Himanshu Kakkar | APR 21 , 2016
Voltas’ latest ploy to sustain market share draws heavily from its old tricks
Himanshu Kakkar | MAR 31 , 2016
Large FMCG companies are making expensive acquisitions to buck the slowdown. Will the strategy pay off?
Krishna Gopalan | FEB 17 , 2016
Mankind Pharma made it big in small towns, but can its magic help it conquer the bigger markets?
Himanshu Kakkar | FEB 04 , 2016
Jewellery makers are trying to polish slackening sales by reaching out to an all-new segment of buyers
Taneesha Kulshrestha | DEC 18 , 2015
How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands
Krishna Gopalan | DEC 10 , 2015
Shackled by its premium positioning, Saffola is straining to grow
Himanshu Kakkar | DEC 03 , 2015
M&M buys auto design house, Pininfarina, as design can make or break a car-maker’s fortunes
Himanshu Kakkar | NOV 23 , 2015
Dell is looking at new avenues of growth to counter a shrinking PC market
Himanshu Kakkar | NOV 19 , 2015
Pharma companies are giving OTC brands a makeover by splurging on advertising
Himanshu Kakkar | SEP 29 , 2015
Great Places to Work’s first ever employee survey of India’s humanitarian sector
Sonia Mariam Thomas | AUG 27 , 2015
A look at how well-known brands across businesses have plodded their way through controversies
Krishna Gopalan | AUG 18 , 2015