Recently, while interviewing a young aspirant who was looking for an opportunity to switch to environmental, social and governance (ESG) consulting—he had spent some years in the manufacturing industry and been working closely with the strategy leader in the company— the conversation pivoted around the imperative of businesses towards an ESG framework. I was impressed to note that his company, despite being an unknown name in the business category, had substantially committed to ESG matters. At some point, when asked why his company considers the ESG framework important, unsurprisingly, he said that there was no choice: their investors insisted on it and customers demanded it.