Campaigns India Needs To Become A Women’s World
Organisations can start by countering the prevalent stereotypes and depict real-world women and their dreams, aspirations and disappointments. They can come up with campaigns that help boost their self-esteem
Prahlad Kakkar - October 31, 2022
Breaking The Stereotype Like Father, Like Daughter
In 2020 when Mandhira Kapur took the helm of SMPL, the company was going through the pandemic and company’s growth was stagnated. Just like her father, Mandhira dealt with the challenges with grits of steel and steered around the fortunes for SMPL. In the male dominated automotive aftermarket space, Mandhira Kapur’s story is no less than a odyssey.
August 18, 2021
Teleperformance, global leader in digital integrated business services, cultivates a talented, multicultural workforce
Breaking boundaries and stereotypes to nurture a diverse and inclusive workforce that delivers exceptional, omnichannel customer experience
November 17, 2020
"Help women reaffirm that the role they hold is because of their talent and skills"
Apurva Purohit, president, Jagran Prakashan on five ways to train women for leadership roles
July 03, 2020
Power of Choice
Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms
Shruti Venkatesh - August 27, 2019
Changing Times
Shoppers Stop’s new campaign tackles an age-old stereotype, with sass and style
Shruti Venkatesh - May 28, 2019
Razor sharp
With its new campaign set in UP's Banwari Tola, Gillette is cutting into stereotypes and winning hearts, all at once
Shruti Venkatesh - May 14, 2019
Age of Equals
With its new digital campaign, Flipkart urges parents to break the shackles of gender stereotypes and drive change
Shruti Venkatesh - December 04, 2018
Never Too Late
Don't act you age, choose your age says Flipkart
Somdyuti Datta Ray - July 30, 2018
Breaking stereotypes
Ambi Parameswaran writes on how Adam Grant questions the conventional notions of entrepreneurship in Originals
January 06, 2017