Reliance Tira: The Mammoth In The Beauty Store
From the brand power of its parent company to the near absence of a strong rival in the burgeoning beauty and personal care industry and an omnichannel strategy for market penetration, Reliance Retail’s Tira, launched last month, has a lot going for it. Will others be able to hold their own?
Vinita Bhatia - April 29, 2023
Mensa Brands: Steering Clear Of The ‘Winner-Takes-All’ Approach
Ananth Narayanan, founder of Mensa Brands, talks about his plans to build a tech-led house of brands with omnichannel as the lynchpin
Vinita Bhatia - April 29, 2023
Teleperformance, global leader in digital integrated business services, cultivates a talented, multicultural workforce
Breaking boundaries and stereotypes to nurture a diverse and inclusive workforce that delivers exceptional, omnichannel customer experience
November 17, 2020
How Croma perfected its pitch
In the swiftly changing world of electronics retail, the chain has managed to find its own footing
Himanshu Kakkar - January 15, 2020
E-tail gets Real
After strengthening their presence online, e-commerce players sniff out a lucrative market offline
Shruti Venkatesh - July 26, 2019
Endlessly Fab
Fashion is without boundaries and now its shopping points will reflect that limitlessness, with the omnichannel strategy at Bestseller India
Krishna Gopalan - May 02, 2019