• Brand decoding: The Apple story

  An extract from Jonah Berger's book 'Contagious'

  December 23, 2016

• "Whenever a blue ocean is created, competition is rendered irrelevant"

  W Chan Kim & Renee Mauborgne, professors of strategy, INSEAD

  N Mahalakshmi - July 08, 2015

• Rolocule

  Rolocule is an iOS-based app company that specialises in social and casual gaming

  Kripa Mahalingam - December 17, 2015

• Game on

  Why the boys can’t get enough of it — we’re talking of Sony PlayStation, naturally (What did you think?)

  Krishna Gopalan - June 25, 2015

• Straight from the hinterland

  Young voices from rural India say education is a luxury and the internet — what's that?

  Himanshu Kakkar - June 25, 2015