Money Plant: The Business of Tree Plantation
Firms are popping up to help people and companies plant saplings. Reasons for this green consciousness range from earning carbon credits to a desire to fight deforestation
Naina Gautam - March 27, 2024
The Indian Way Of Regulating Big Tech
India wants to overhaul the mechanism through which it governs the fast-evolving tech sector and reams of data government initiatives and private sector produce. With Prime Minister Modi’s desire to imprint his muscular persona on it, the balancing act lies in its details
Kamalika Ghosh - December 31, 2022
The Brand Factor
Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?
Pallavi Chakravorty - October 30, 2021
An Electrical Engineer Who Brighten The Lives Of Poor
A decision that changes not just an individual’s life but helps transform many others is the ultimate desire of every human. Some can do it.
October 24, 2021
Judging Your Own Abilities
Drew Dudley's This Is Day One is your guide to achieving your desired goals
December 07, 2018
Accommodating Desires
Don't let needless money matter come in the way of your perfect home, says Nestaway
Progyaa Dutta - May 30, 2018
"Just as people use money to buy products or services, they use social currency to achieve desired positive impressions"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 31, 2018
"Mentoring employees will help in achieving the desired outcome"
Kuoni India's MD Rajeev Wagle, elucidates on how non-monetary incentives can go a long way in boosting employee performance
October 01, 2015
Munch on that
Nestle's recent ad campaign for Munch reflects the brand's desire to stay relevant for the youth
Sonia Mariam Thomas - April 19, 2015
"Think of a desired future and prioritise life around it"
The author of Discovering Your Sweet Spot, Rajiv Vij shares his wisdom with Outlook Business
Team Outlook Business - December 15, 2014