Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
Flavourful slices
In this book loaded with anecdotes and trivia, Adam Chandler dissects the relationship between American history and the growth of fast food industry
August 17, 2019
Choose your burger. No, really!
McDonald’s new McSpicy ad breaks clutter and creates brand ownership
Himanshu Kakkar - November 30, 2015
Shaking it up
Along with investors, hundreds of New Yorkers made the most of Shake Shack's debut on the New York Stock Exchange
Team Outlook Business - May 08, 2015
Ronald McDonald, we have company
The burger pasha may no longer be the only player in town but that's not a deterrent as it expands its market reach
Rajesh Padmashali - January 20, 2015
Your order is next
With many new burger companies rushing into India, is McDonald’s ready to protect its turf?
N Mahalakshmi - May 05, 2015