Opening Happiness With a Chill Pill
Juan Pablo Rodriguez, the chief executive officer of Hindustan Coca-Cola Beverages, aims to do his best each day and believes in enjoying the present to the fullest without worrying excessively about the future
Chitra Nair - December 29, 2023
When a Global Cola Giant Got a Lesson in Humour
The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar’s extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand’s rise in India to eventually parting ways over difference of creative opinions
December 29, 2023
The Lure of Goa’s High Spirits
Besides its scenic beaches and old-world charm, a major driver of Goa’s economic growth is its alcoholic beverage, or alco-bev, industry. It is powered by indigenous recipes, a large number of distilleries and brands, the growing culture of craft spirits and a business-friendly environment among other factors
Chandreyi Bandyopadhyay - October 01, 2023
Swinging wildly between splurging and skimping, has PepsiCo India lost its way?
Over the past decade, the company has been losing or barely holding on to its market share in various categories
Krishna Gopalan - October 19, 2020
Has Bira lost its fizz?
The bottled, craft-beer company had a clear winner, until impatience got in the way
Krishna Gopalan - September 05, 2020
Melodious Musings
Tata Gluco Plus’ campaign is a heady mix of hilarious stories and rhythmic Malgudi Days tune
Shruti Venkatesh - March 17, 2020
By the Fireside
To consumer brand start-ups looking to raise capital, here’s a ready-reckoner on Fireside Ventures.
Hari Menon - February 12, 2020
Juiced up
As Varun Beverages’ stock soars, promoters sell shares worth Rs 2.52 billion on September 25
September 27, 2019
Now Serving
As the Tata Group merges its consumer businesses to form an FMCG giant, investors are lining up to order
Prathamesh Mulye - August 08, 2019
Coke’s Cleanse
The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz
Krishna Gopalan - March 15, 2019