Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
Krishna Gopalan - March 05, 2020
Playing the odds
It’s the biggest cricket event of the year and stakes are high not just for the teams or fans. Thousands of punters are going to win or lose big
Rishabh Bhatnagar - June 06, 2019
The Ultimate Crown
Star Sports sets the tone for the ICC World Cup with a cheeky and playful campaign
Shruti Venkatesh - June 05, 2019
Willow weed
You can watch the 2019 Cricket World Cup live from the pavilion balcony sipping fine wine, all for Rs.200,000 to Rs.1 million
Rishabh Bhatnagar - May 18, 2019
Cricket Sultan
A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally
Himanshu Kakkar - August 20, 2018
Wall Of Shame
As the 2018 FIFA World Cup kicks off, India seems to be content with just painting walls
Progyaa Dutta - June 13, 2018
Rumble down under
Australia is fast becoming the destination of choice for business events
Krishna Gopalan - March 12, 2016
Krishnakumar Natarajan
Mindtree's Krishnakumar Natarajan lists his favourite movies
December 10, 2015
Sporting encounters of a luxurious kind
Premier explore brings experiential thrill to sports enthusiasts in India
Avantika Seth - October 01, 2015
Looks good, but could be a sticky wicket
Cricket advertising has been a breeze so far, but those splurging on it are now asking some hard questions
Krishna Gopalan - July 16, 2015
