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        • Why Nike just couldn’t do it in India

          The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one

          Krishna Gopalan - March 05, 2020
        • Playing the odds

          It’s the biggest cricket event of the year and stakes are high not just for the teams or fans. Thousands of punters are going to win or lose big

          Rishabh Bhatnagar - June 06, 2019
        • The Ultimate Crown

          Star Sports sets the tone for the ICC World Cup with a cheeky and playful campaign

          Shruti Venkatesh - June 05, 2019
        • Willow weed

          You can watch the 2019 Cricket World Cup live from the pavilion balcony sipping fine wine, all for Rs.200,000 to Rs.1 million

          Rishabh Bhatnagar - May 18, 2019
        • Cricket Sultan

          A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally

          Himanshu Kakkar - August 20, 2018
        • Wall Of Shame

          As the 2018 FIFA World Cup kicks off, India seems to be content with just painting walls

          Progyaa Dutta - June 13, 2018
        • Rumble down under

          Australia is fast becoming the destination of choice for business events

          Krishna Gopalan - March 12, 2016
        • Krishnakumar Natarajan

          Mindtree's Krishnakumar Natarajan lists his favourite movies 

          December 10, 2015
        • Sporting encounters of a luxurious kind

          Premier explore brings experiential thrill to sports enthusiasts in India

          Avantika Seth - October 01, 2015
        • Looks good, but could be a sticky wicket

          Cricket advertising has been a breeze so far, but those splurging on it are now asking some hard questions

          Krishna Gopalan - July 16, 2015