Meaty Musings
No one anticipated a fresh animal protein startup to become a unicorn. But Licious did. Sticking by the principle of providing quality meat to its customers and a seamless experience to go with it, the startup has managed to disrupt one of India’s most unorganised sectors. With plans to set up experiential stores offline and a ready-to-eat range based on plant protein, Licious seems unstoppable. Vivek Gupta, Co-Founder & CEO, Licious spills more beans about the start-up’s journey and future plans to Pallavi Chakravorty
Pallavi Chakravorty - October 31, 2021
The chickens have come home to roast
Start-ups are taking on the local butcher with responsibly sourced meat. Can they hack it?
Debangana Ghosh - April 25, 2020
It’s de'licious'
With its new campaign ‘Baat Badal De’, Licious wants consumers to ask ‘Where it’s from?’ and not just ‘What’s the recipe?’
Shruti Venkatesh - November 26, 2019