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        • Puma’s Digital Leap

          By being topical and relevant, Puma has managed to make a lot of noise

          Sneha Kanchan - August 31, 2021
        • Batting beyond frontiers

          Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way

          Shruti Venkatesh - December 03, 2019
        • Beyond Fame

          Companies are not relying on star factor alone to drive sales. Will this break the jinx for celebrity brands?

          Himanshu Kakkar - November 25, 2016
        • Business as unusual

          How Godrej Consumer Products countered the slowdown in rural India

          Vikas Kumar - June 17, 2015

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