Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Batting beyond frontiers
Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way
Shruti Venkatesh - December 03, 2019
Beyond Fame
Companies are not relying on star factor alone to drive sales. Will this break the jinx for celebrity brands?
Himanshu Kakkar - November 25, 2016
Business as unusual
How Godrej Consumer Products countered the slowdown in rural India
Vikas Kumar - June 17, 2015
