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        • How to thumka the Dragon

          China seems unable to resist Bollywood movies of triumph against all odds. Billions of rupees in ticket collections is proof

          Krishna Gopalan - April 18, 2019
        • The ‘Alt’ernate Strategy

          How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

          Shruti Venkatesh - June 25, 2018
        • Netflix now streaming...

          Netflix’s premium positioning may not fetch it the VOD crown in India, but it will still end up a winner

          V Keshavdev - January 24, 2017
        • Big screen's small debut

          Every media player wants a shot at the over-the-top content market. Which one will crack the puzzle first?  

          Laveena Iyer - April 18, 2016
        • Dreams, drama, downfall

          A bunch of strategic mistakes has pushed a promising business from Anil Ambani's stable into a wind-down mode

          Krishna Gopalan - April 11, 2015
        • Catching 'em young

          The licensing and merchandising market is coming of age as franchisees look at novel ways to monetise toons

          Himanshu Kakkar - December 19, 2014
        • The great TAMasha

          The drama’s all off-screen as advertisers and broadcasters face off over a new monthly ratings system

          Krishna Gopalan - July 27, 2015
        • Toy story

          Why Indian companies are tying up with Hollywood releases

          Ajita Shashidhar - December 17, 2015
        • Watch them groove

          Young viewers and listeners are such a massive audience that they are shaping the way entertainment is served up

          Krishna Gopalan - June 25, 2015
        • Let the music play on

          Young Indians still want their MTV, not just on television screens

          Ajita Shashidhar - June 25, 2015