How to thumka the Dragon
China seems unable to resist Bollywood movies of triumph against all odds. Billions of rupees in ticket collections is proof
Krishna Gopalan - April 18, 2019
The ‘Alt’ernate Strategy
How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry
Shruti Venkatesh - June 25, 2018
Netflix now streaming...
Netflix’s premium positioning may not fetch it the VOD crown in India, but it will still end up a winner
V Keshavdev - January 24, 2017
Big screen's small debut
Every media player wants a shot at the over-the-top content market. Which one will crack the puzzle first?
Laveena Iyer - April 18, 2016
Dreams, drama, downfall
A bunch of strategic mistakes has pushed a promising business from Anil Ambani's stable into a wind-down mode
Krishna Gopalan - April 11, 2015
Catching 'em young
The licensing and merchandising market is coming of age as franchisees look at novel ways to monetise toons
Himanshu Kakkar - December 19, 2014
The great TAMasha
The drama’s all off-screen as advertisers and broadcasters face off over a new monthly ratings system
Krishna Gopalan - July 27, 2015
Toy story
Why Indian companies are tying up with Hollywood releases
Ajita Shashidhar - December 17, 2015
Watch them groove
Young viewers and listeners are such a massive audience that they are shaping the way entertainment is served up
Krishna Gopalan - June 25, 2015
Let the music play on
Young Indians still want their MTV, not just on television screens
Ajita Shashidhar - June 25, 2015
