Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
'The Influencer Marketing Space Is Ready To Explode’
Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers
Pallavi Chakravorty - October 31, 2021
India’s New KoHEnur
“With great power comes great responsibility,” says Sushant Divgikar, a social media star who embodies empowerment for the transgender community. While he dismisses the influencer tag, he knows the potential of his celebrity status to empower his community
Suchetana Ray - October 30, 2021
IT stocks are in favour for the same reason that consumer staples seem to be out of favour
Growth predictability arising out of adoption of digital technology has pushed up valuation of software companies
Shruti Venkatesh - September 05, 2020
If you can’t chase away the virus, blind it with bling
The mask has more than layers now, with people asking for it to be woven from gold and bestrewed with gems
Shailaja Mohapatra - July 25, 2020
If you don’t ‘talk English or walk English’ but have a wild tale to tell, log on to Pratilipi
The Bengaluru-based start-up, which brings together millions of non-English readers and writers, finds money isn’t easy to make
Shailaja Mohapatra - June 26, 2020
These newbies are milking India’s tough dairy industry, which intimidated even MNCs
Milktech start-ups are branding premium produce and selling it through hyperlocal, farm-to-home chains
Rishabh Bhatnagar - June 03, 2020
What does Rakesh Jhunjhunwala see in Jubilant Life Sciences?
Within a year, the investing legend has doubled down on his latest pharma bet
Himanshu Kakkar - May 23, 2020
Cruising through
Despite headwinds in the auto sector, tyre stocks ride on replacement demand and falling raw-material cost
Prathamesh Mulye - May 03, 2019
How to thumka the Dragon
China seems unable to resist Bollywood movies of triumph against all odds. Billions of rupees in ticket collections is proof
Krishna Gopalan - April 18, 2019