Warehouses are no longer dark and dingy. They are edgy
These supply-chain nodes are evolving quickly. They are embracing cutting-edge automation and speed, to please the impatient customer
Asha Menon - April 02, 2021
How HUL hopes to keep up its pace of growth, despite downtrading
No country or company can grow in a linear fashion, but HUL’s 4G growth model will stand it in good stead, says CEO Sanjiv Mehta
N Mahalakshmi - September 30, 2020
Cupshup is brewing a storm in a teacup
This Mumbai-based start-up has found an effective way to convey an advertiser’s message — serve it with hot tea or coffee
Debangana Ghosh - March 21, 2020
Gautam Trivedi is betting big bucks on this consumption major
TCPL, with its vast distribution network and promising new management, looks expensive but holds great promise
April 09, 2020
Dairy-devilry
Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now it is trying a new trick, which involves chocolates and butter cookies
Shruti Venkatesh - January 27, 2020
Slippery slope
India’s palm oil industry is in urgent need of renewed plans and ambition
October 31, 2019
Power of Choice
Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms
Shruti Venkatesh - August 27, 2019
Box away inhibitions
Through the story of an aspiring boxer, Pond's encourages women to follow their dreams
Shruti Venkatesh - July 02, 2019
Holistic beauty
With its Soap with a Lump initiative, Lux stresses on the importance of self-examination and early detection of breast cancer
Shruti Venkatesh - June 11, 2019
The Big Boost
With acquisition of GSK Consumer Healthcare, HUL becomes the largest foods company in India. But will the expensive bet pay off?
Krishna Gopalan - December 05, 2018
