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        • Birthing Unicorns and Brand-Building

          The democratisation of choice, content and commerce and its impact on direct-to-consumer start-ups

          VS Kannan Sitaram - August 30, 2021
        • Warehouses are no longer dark and dingy. They are edgy

          These supply-chain nodes are evolving quickly. They are embracing cutting-edge automation and speed, to please the impatient customer 

          Asha Menon - April 02, 2021
        • How HUL hopes to keep up its pace of growth, despite downtrading

          No country or company can grow in a linear fashion, but HUL’s 4G growth model will stand it in good stead, says CEO Sanjiv Mehta 

          N Mahalakshmi - September 30, 2020
        • Cupshup is brewing a storm in a teacup

          This Mumbai-based start-up has found an effective way to convey an advertiser’s message — serve it with hot tea or coffee

          Debangana Ghosh - March 21, 2020
        • Gautam Trivedi is betting big bucks on this consumption major

          TCPL, with its vast distribution network and promising new management, looks expensive but holds great promise

          April 09, 2020
        • Dairy-devilry

          Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now it is trying a new trick, which involves chocolates and butter cookies

          Shruti Venkatesh - January 27, 2020
        • Slippery slope

          India’s palm oil industry is in urgent need of renewed plans and ambition

          October 31, 2019
        • Power of Choice

          Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms

          Shruti Venkatesh - August 27, 2019
        • Box away inhibitions

          Through the story of an aspiring boxer, Pond's encourages women to follow their dreams

          Shruti Venkatesh - July 02, 2019
        • Holistic beauty

          With its Soap with a Lump initiative, Lux stresses on the importance of self-examination and early detection of breast cancer

          Shruti Venkatesh - June 11, 2019