Wind Of Change
Sticking to our motto of helping you ‘Think Beyond. Stay Ahead’, in the coming issues, we will bring you dispatches from this altered, and perhaps improved world
Suchetana Ray - August 31, 2021
Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
“90% Of What We Did Didn’t Work”
Urban Company was offering 100 services till it realised it was better to do five well
Kamalika Ghosh - August 31, 2021
Making Room For Everyone
OYO was growing at a breakneck speed until it noticed that stakeholders and customers weren’t cheering it on
Suchetana Ray - August 31, 2021
Speeding Up Expansion Can Be Injurious To Business
After reining in his global ambition, Sandeep Aggarwal, with two unicorns to his credit, is working on taking Droom to the bourses
Suchetana Ray - August 31, 2021
What’s Stopping ESG From Becoming India Inc’s Alpha Mantra?
The awareness around ESG adoption has accelerated among corporates over the last two years, with their global investors and partners demanding stricter adherence to it. But what are the barriers for ESG to become corporate India’s alpha strategy?
Suchetana Ray - August 31, 2021
Rising Unicorns: A Boom Or A Bubble
A $3-trillion healing potion for the ailing US economy after the COVID-19 onslaught has turned out to be a booster dose for Indian start-ups
Kamalika Ghosh - September 01, 2021
Future at Havells: Balancing Man And Machine
Havells Chairman and MD Anil Rai Gupta shares how the business he inherited from his father, Qimat Rai Gupta, is changing in the age of internet and Instagram, and what it takes for a CEO to maintain the balance between people and technology
Sunny Sen - September 01, 2021
Why Has Linde India Left Its Investors Breathless With Excitement?
The stock of this industrial gas producer shot up during the pandemic, but there is more to this company than oxygen
Shruti Sonal - September 01, 2021
A House In The Sky
In the world of commercial aviation, there is nothing quite like the Etihad Airways’ ‘The Residence’. A notch above first class, the flying experience comes with a living room, separate bedroom and en-suite shower room, and is the only three-room suite on a commercial airline in the world, making it the holy grail of luxury commercial flying
September 01, 2021
