The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Indian Ingenuity
Outstanding companies that exemplify the power of Indian enterprise
N Mahalakshmi - June 07, 2017
Standing apart
The Power of I — Outlook Business’ special edition highlights India’s islands of proficiency.
N Mahalakshmi - July 03, 2015
The power of India
This special issue features six companies that have created brands that stand out in the international arena
N Mahalakshmi - August 11, 2015