Tips to SIP
Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with life’s ups and downs
Shruti Venkatesh - January 13, 2020
Make Way for Talent
IPL’s new campaign celebrates the level-playing field it provides for young aspirants and seasoned cricketers alike
Shruti Venkatesh - March 12, 2019
Cookies and Beyond
How Parle Products has ditched its mass brand image by scaling up its premium offerings
Shruti Venkatesh - May 24, 2018
Partners who care
Uber India assures its drivers of support at all times
Somdyuti Datta Ray - October 11, 2017
Recall Value
In its new campaign, Parle Products goes whacky to stay relevant
Tasneem Pocketwala - May 02, 2017
Legacy Narrators
HarperCollins releases a TVC to mark its 25th year in India
Madhuri Rao - February 02, 2017
Open and shut case
Airtel establishes an open channel of communication with users, all the way to its towers and transmission
Ashameera Aiyappan - June 23, 2016
