Party's Over, Almost, in the Smartphone Market
India is a leading market for smartphones and has an untapped segment. However, the decline in volume of annual shipments, especially for entry-level smartphones, belies the 5G-induced optimism
Rajat Mishra - March 28, 2023
India’s Digital Deluge
In his latest book Digital Leapfrogs: How technology is reshaping consumer markets in India, author Vijay Mahajan explores how the rapid expansion of affordable smartphones and data network access, led by Reliance Jio, has brought new orders of scale to the reach and influence of digital technologies in consumer markets.
May 28, 2022
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Ring In The Bling
Brands such as Caviar and Gresso are redefining the way you look at your phone, giving it a life of its own
Deepika Agrawal - August 16, 2019
Game On
India’s untapped gaming industry has just run into a massive opportunity, following the flood of smartphones and cheap data
Himanshu Kakkar - May 02, 2019
India Calling
A growing domestic market has spurred smartphone manufacturing but the development of a component ecosystem is critical to take it to the next level
Rajat Ubhaykar - January 24, 2017
Nischal Maheshwari
The successful launch of Jio has reinforced the long-term prospects of RIL in creating a mega telecom business
January 13, 2017
At the click of a button
As smartphones get sold on the basis of their camera capability, camera companies are looking to find newer markets through better technology
Veena Venugopal - February 19, 2016
