Siddhartha Lal: An Indian Powerhouse On Two Wheels
The CEO of Eicher Motors, the owner of the iconic Royal Enfield brand of 350 cc plus motorcycles, is going global with a vengeance, just as he is adding more engine displacement on Indian roads. The world is taking note of the Indian brand
Vinita Bhatia - November 29, 2022
“The most difficult thing in business and in life is the ability to say, ‘no, this doesn’t work’”
Siddhartha Lal Secret Diary
V Keshavdev - August 02, 2021
Cruising On Nostalgia
Since its revamp in 2009, Royal Enfield has been a roaring success for Eicher Motors. Can the world’s most profitable motorcycle maker continue to surprise?
Rajesh Padmashali - October 17, 2017
Awaiting its new owner
Eicher Motors’ acquisition of Ducati will give it a foothold in the super-premium segment
Jash Kriplani - September 07, 2017
Vrooming Off
The promoters at Eicher Motors are taking money off the table
Jash Kriplani - May 20, 2016
Bullet Raja
The iconic Royal Enfield is driving most of Eicher Motors’ growth and the pillion rider is enjoying the ride
Himanshu Kakkar - June 29, 2015
