Handsome Spends
Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money
Shruti Venkatesh - April 18, 2019
Razor sharp
With its new campaign set in UP's Banwari Tola, Gillette is cutting into stereotypes and winning hearts, all at once
Shruti Venkatesh - May 14, 2019
On the razor's edge
Can Vi-John succeed in its attempt to straddle the mass and premium shaving cream markets?
Vikas Kumar - February 06, 2015