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        • Business To Business In The Cloud

          Modern FMCG B2B players gain from competitors due to cloud agility. Cloud companies are now taking this plus to smaller players and distributors

          Pallavi Chakravorty - May 28, 2022
        • May the salesforce be with you

          McKinsey experts say that it’s time to prioritise and become value-creators from being target-chasers, by unlocking salesforce productivity

          Michael Viertler - July 15, 2019
        • “Customers expect companies to anticipate the products they need next”

          Sunil Jose, senior VP and country leader, Salesforce India on five ways to exceed customer expectations

          November 29, 2017
        • "You want to see a business model that makes sense now; it is hard to change later on"

          Former fighter pilot Paul Madera of Meritech Capital Partners on what works and what doesn’t when it comes to start-ups

          N Mahalakshmi - August 21, 2017
        • A whole new game

          What makes software applications company Zoho Corp a challenger to Google, Microsoft and Salesforce?

          Kripa Mahalingam - July 14, 2015
        • Rigour driven

          Persistent’s strength lies in its core outsourced product development business and high cash generation ability

          Nick Paulson-Ellis - July 06, 2015

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