WhatsApp: The Business Logic Of Instant Messaging API

Braving backlash over data privacy and failing to monetise its model globally, WhatsApp is trying to emerge a winner in India through an API approach, which is a first for the world

Pallavi Chakravorty - November 29, 2022

Campaigns India Needs To Become A Women’s World

Organisations can start by countering the prevalent stereotypes and depict real-world women and their dreams, aspirations and disappointments. They can come up with campaigns that help boost their self-esteem 

Prahlad Kakkar - October 31, 2022

Facebook In A Virtual Avatar

In one of the biggest rebranding exercises in the world, the mighty Facebook is looking to create a new business model. A stagnating user base and youth apathy globally combined with the potential of metaverse have taken the social media giant to bet big on an unknown sector. As Facebook becomes Meta Platforms, what happens to its India strategy?

Pallavi Chakravorty - May 31, 2022

‘WhatsApp Has A Role To Play In Scaling UPI-Based Payments’

Abhijit Bose, WhatsApp India head, speaks with Outlook Business about the platform’s foray into UPI payments and its business model

Suchetana Ray - May 31, 2022

Kulmeet Bawa, President and MD, SAP Indian Subcontinent

Kulmeet Bawa, President and MD, SAP Indian Subcontinent is very Indian at heart and believes good food can elevate your mood and brighten even the darkest of days

December 31, 2021

Women: Torchbearers Of Sustainability & Business Change

Women are not only making businesses ready for a net-zero planet but are also influencing the world as thought leaders

Rajiv Tikoo - December 31, 2021

Enter The Metaverse

In September 2006, Facebook hit our computer screens for the first time, redefining our social interactions forever. 15 years later, India is Facebook’s largest market with over 430 million people using the app

Pallavi Chakravorty - December 31, 2021

Women On Board

The quota mandated by the Companies Act 2013 has increased representation of women across the industry, but does it indicate any real change?

Shruti Sonal - October 01, 2021

Dealshare appeals to the bargain hunter in every Indian’s heart

Jaipur-based start-up has built a fast-growing business around our love for finding a good deal and sharing it with loved ones 

Anishaa Kumar - April 08, 2021