Swinging wildly between splurging and skimping, has PepsiCo India lost its way?
Over the past decade, the company has been losing or barely holding on to its market share in various categories
Krishna Gopalan - October 19, 2020
An Original Voice
Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers
Shruti Venkatesh - April 23, 2019
The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz
Krishna Gopalan - March 15, 2019
Sip And Play
Bisleri chairman Ramesh Chauhan's evening routine is incomplete without a game of tennis
Tanya Baisoya - July 14, 2018
An unquenchable thirst
After a forgettable outing in the energy drinks space, Ramesh Chauhan is now trying to get back into soft drinks. Will he be lucky this time around?
Rajat Ubhaykar - April 15, 2016
Bisleri pops the cola
Bisleri Pop marks Ramesh Chauhan's return to carbonated drinks
Krishna Gopalan - February 29, 2016
Can Urzza quench Ramesh Chauhan's thirst?
How Bisleri is looking to create a whole new category in the beverages market with its non-caffeine energy drink
Rajat Ubhaykar - December 19, 2014
Thums up, forever
Ramesh Chauhan’s thirst for creating iconic brands is unquenchable
Meenakshi Radhakrishnan-Swami - June 24, 2015
"Nothing works against you but your own incompetence"
Ramesh Chauhan, chairman of Bisleri International on what it takes to create a new market and stay the course
Meenakshi Radhakrishnan-Swami - July 16, 2015