The Brand Factor
Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?
Pallavi Chakravorty - October 30, 2021
Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
A French brand that won over the Indian heart, even got it to scale mountains, literally
Decathlon has created a category in India the long, hard way and not by resorting to discounts
Anishaa Kumar - May 14, 2021
Amit Khurana is willing to bet his shirt on an innerwear company
Page Industries will continue to comfort its investors through brand loyalty and strong distribution
April 09, 2020
Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
Krishna Gopalan - March 05, 2020
Sole Expertise
D:FY wants to sell high-end sneakers at honest prices
Debangana Ghosh - September 24, 2018
Sportier Than Ever
Adidas India is launching premium brands to scale its presence and counter competition
Krishna Gopalan - June 26, 2018
Abhishek Ganguly
The fitness freak within Puma's MD, never lets him miss a workout session - even when he is travelling
September 29, 2017
Harkirat Singh
Woodland's Harkirat Singh is reducing his real estate exposure and relying on mutual funds and gold bonds
Himanshu Kakkar - November 22, 2016
Shoe Santa
Green Sole’s eco-friendly footwear is helping the poor tread easier
Madhuri Rao - September 07, 2016
