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        • MAGAZINE
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        • The Lone Rider

          Embracing the road once every three to four months has become a routine for Pepperfry co-founder and CEO Ambareesh Murty, as it allows him to think and be by himself 

          Sneha Kanchan - November 01, 2022
        • How differently will people shop once the crisis has passed?

          The pandemic advanced digitisation by a few years across industries, and especially retail. What kind of business models will survive when the dust settles? 

          N Mahalakshmi - July 26, 2021
        • The Reliance-Urban Ladder deal is good news for Pepperfry — Or is it?

          The dynamics of the online furniture retail market have changed dramatically. What’s in store for the players? 

          Meenakshi Radhakrishnan-Swami - January 05, 2021
        • Peak thrills

          Pepperfry’s co-founder and CEO has at least three passions that keep him spirited and content — his work, conquering peaks and music

          Debangana Ghosh - August 09, 2019
        • Ikea’s India Play

          With a focus on affordability and variety, the Sweden-based furnishing major has scripted a success story in almost every country it operates in. Will the script play out here?

          Shruti Venkatesh - August 06, 2018
        • Mapping The Gap

          Aided with data on consumers, analytics on need gaps and waning brand loyalty, e-tailers abandon discounting to climb on to the private label bandwagon

          Meenu Shekhar - May 24, 2018
        • Deal or Ordeal?

          Amid falling orders and shrinking market share, Snapdeal faces a tough choice of either roping in a white knight or run the risk of fading into oblivion

          V Keshavdev - April 04, 2018
        • Online to Offline

          Online start-ups are headed the omni-channel way, but integration remains key

          Avantika Seth - September 19, 2016
        • Click, buy, DIY

          Now that perishables are being peddled online, could furniture be far behind?

          Rachit Vats - June 29, 2015
        • Prada, pavement and everything in between

          When it comes to clothes for the young, retail chains and small street shops hold their own ground

          Arundhati Ramanathan - June 25, 2015