Advantage millennial
Consumption may go up among this age group with a tax cut
Krishna Gopalan - February 01, 2020
Mission Cook
With its new campaign, Maggi urges millennials to step into the kitchen and become independent
Shruti Venkatesh - May 21, 2019
"Engines of 'influence' work exactly the way power flows when you flip a switch"
Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights
N Mahalakshmi - August 21, 2017
What makes Gen Next Tick?
Ambi MG Parameswaran discovers the secret to manage Generation Y in Subramanian Kalpathi's book 'The Millennials'
April 28, 2017
What's in your closet?
Fynd asks young millennials how often do they 'upgrade' in their latest commercial
Madhuri Rao - April 25, 2017
Stock Doctors
With more and more tech-savvy millennials looking to invest in the stock market, algorithm-based fintech firms could be the next big thing
Siddhi Nayak - March 29, 2017
Clarity In Ambiguity
PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity
Madhuri Rao - March 24, 2017
"If you treat employees and stakeholders with respect, you can find your way out of any crisis"
Secret Diary of Suresh Narayanan Part-3
N Mahalakshmi - March 02, 2017
Hunting ground
The nation's millennials have been infected with the Pokemon Go fever even before its official release
August 02, 2016
