India’s Export Story For The Future
Financial year 2022–23 was an unprecedented year for Indian exports with a value of more than $750 billion. As services and merchandise exports bridge their gap further, there are cautionary tales hidden in this figure in the times of changing geopolitics and a decelerating global economy
Rajat Mishra - April 29, 2023
Make In America Challenge For India
After a decade of weak exports, India achieved a record in merchandise exports in FY22. Can Joe Biden’s plan to shift manufacturing back to the US be a dampener?
Neeraj Thakur - May 28, 2022
Fandom Shopping
A whole bunch of merchandising start-ups are cashing in on pop culture
Debangana Ghosh - June 25, 2018
Catching 'em young
The licensing and merchandising market is coming of age as franchisees look at novel ways to monetise toons
Himanshu Kakkar - December 19, 2014
Kitsch and quirk
WhySo Serious sells superhero merchandise
Aditi Saxena - July 27, 2015