SUBSCribe
logo
twitterlinkedininstagramUser Profile
search
  • BIG STORY
  • PERSPECTIVE
    • Editor's Note
  • ENTERPRISE
    • STRATEGY
      • HIGH FIVE
      • AD Break
    • MARKETS
      • PIXTORY
        • SPECIALS
        • VIDEOS
        • Spotlight Initiatives
        • C’est La Vie
          • My Favourite
          • Pursuit of Happiness
          • The Good Life
          • Hardbound
        • MAGAZINE
        • EVENTS
          • LEADING EDGE
          • SMART ENTERPRISE
        • Marketing The Rainbow

          The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?

          Vinita Bhatia - June 29, 2022
        • The Power Of Influence

          A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing

          Shruti Sonal - October 30, 2021
        • Money Matters

          With real and reel life stories, Google Pay’s campaign showcases how one simple payment can create a huge impact

          Shruti Venkatesh - August 20, 2019
        • Express paint to profit

          If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did

          Krishna Gopalan - August 05, 2019
        • One for all

          Tanishq showcases its customer-centricity and customisation through its new campaign

          Shruti Venkatesh - May 07, 2019
        • Power play

          With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high point

          Shruti Venkatesh - April 16, 2019
        • Non-Stick Bonding

          You can get yourself out of any sticky situation with the right adhesive, says ResiQuick in its latest campaign

          Somdyuti Datta Ray - September 04, 2018
        • Never Too Late

          Don't act you age, choose your age says Flipkart

          Somdyuti Datta Ray - July 30, 2018
        • Now Ringing

          Xiaomi iterates why its ringtone is unforgettable

          Somdyuti Datta Ray - July 13, 2018
        • Late Again?

          You can get where you want to in time, if only you look before you leave, says Google Maps

          Somdyuti Datta Ray - January 09, 2018