Money Matters
With real and reel life stories, Google Pay’s campaign showcases how one simple payment can create a huge impact
Shruti Venkatesh - August 20, 2019
Express paint to profit
If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did
Krishna Gopalan - August 05, 2019
One for all
Tanishq showcases its customer-centricity and customisation through its new campaign
Shruti Venkatesh - May 07, 2019
Power play
With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high point
Shruti Venkatesh - April 16, 2019
Non-Stick Bonding
You can get yourself out of any sticky situation with the right adhesive, says ResiQuick in its latest campaign
Somdyuti Datta Ray - September 04, 2018
Never Too Late
Don't act you age, choose your age says Flipkart
Somdyuti Datta Ray - July 30, 2018
Now Ringing
Xiaomi iterates why its ringtone is unforgettable
Somdyuti Datta Ray - July 13, 2018
Late Again?
You can get where you want to in time, if only you look before you leave, says Google Maps
Somdyuti Datta Ray - January 09, 2018
Answers made easy
Google tweaks its search bar to charm the Indian cinephile
Ashameera Aiyappan - June 30, 2016
Buffering is passe
YouTube India’s latest TVC about the app’s Offline feature offers a solution for slow buffering
Sonia Mariam Thomas - July 09, 2015
