Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Money Matters
With real and reel life stories, Google Pay’s campaign showcases how one simple payment can create a huge impact
Shruti Venkatesh - August 20, 2019
Express paint to profit
If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did
Krishna Gopalan - August 05, 2019
One for all
Tanishq showcases its customer-centricity and customisation through its new campaign
Shruti Venkatesh - May 07, 2019
Power play
With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high point
Shruti Venkatesh - April 16, 2019
Non-Stick Bonding
You can get yourself out of any sticky situation with the right adhesive, says ResiQuick in its latest campaign
Somdyuti Datta Ray - September 04, 2018
Never Too Late
Don't act you age, choose your age says Flipkart
Somdyuti Datta Ray - July 30, 2018
Now Ringing
Xiaomi iterates why its ringtone is unforgettable
Somdyuti Datta Ray - July 13, 2018
Late Again?
You can get where you want to in time, if only you look before you leave, says Google Maps
Somdyuti Datta Ray - January 09, 2018
