Maping India's Influencers

Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces

September 28, 2022

Weighing Influencers’ Worth

The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact

Shradha Agarwal - September 28, 2022

Editor’s Note

As people next door become influencers on the power of their stories and brands bank on their relatability to influence our consumption behaviour, will this influence ‘heal the world and make it a better place’?

Suchetana Ray - October 30, 2021

The Power Of Influence

A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing

Shruti Sonal - October 30, 2021

The Brand Factor

Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?

Pallavi Chakravorty - October 30, 2021

For The Love Of Travel

Rishabh Shah and Nirali Shah, or the Gypsycouple, are far from being alike. But their love for travel is what has catapulted them to be one of the most-loved social media influencers

Kamalika Ghosh - October 31, 2021

'The Influencer Marketing Space Is Ready To Explode’

Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers

Pallavi Chakravorty - October 31, 2021

Marketing’s Next Big Thing?

Until a few years ago, influencer marketing— a type of social media marketing using endorsements and product mentions from influencers — was confined to celebrities and a set of bloggers. 

Himanshu Arya - October 31, 2021

India’s Top Influencers

The country’s first influencer ranking brought to you by Outlook Business in association with Grapes Digital.

Outlook Business - October 31, 2021