Inside India’s Podcast Revolution
The rising popularity of podcasting has made India the third largest listening market in the world. Considered still in its infancy, the Indian podcast industry is drawing attention from brands and has created its own set of influencers who are as popular as they get
Nandini Keshari - December 29, 2023
Be The Change
Changemaker might be a cliched word in a world that is ruled by social media, where influencers are made and unmade every day. In this haze of stories, reels and posts, we sometimes forget to pause and look around to spot those people who work tirelessly to bring perceptible social change.
Suchetana Ray - December 01, 2023
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
Editor’s Note
As people next door become influencers on the power of their stories and brands bank on their relatability to influence our consumption behaviour, will this influence ‘heal the world and make it a better place’?
Suchetana Ray - October 30, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
The Brand Factor
Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?
Pallavi Chakravorty - October 30, 2021
For The Love Of Travel
Rishabh Shah and Nirali Shah, or the Gypsycouple, are far from being alike. But their love for travel is what has catapulted them to be one of the most-loved social media influencers
Kamalika Ghosh - October 31, 2021
'The Influencer Marketing Space Is Ready To Explode’
Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers
Pallavi Chakravorty - October 31, 2021
Marketing’s Next Big Thing?
Until a few years ago, influencer marketing— a type of social media marketing using endorsements and product mentions from influencers — was confined to celebrities and a set of bloggers.
Himanshu Arya - October 31, 2021